The Challenge

Rant-n-Rave’s team spent up to 40 hours/week preparing and uploading new product listings across multiple platforms.

  • Manual, inconsistent process: Photo editing, copywriting, SEO, and multi-channel posting done by hand.
  • High volume: Hundreds of new product variations each month.
  • Bottlenecks & errors: Repeated data entry between merchandising and marketing.
  • Missed opportunities: Slow release cadence limited how many products could go live each week.

The brand needed a faster, standardized workflow that preserved quality while freeing staff for higher‑value work.

Our Solution

We implemented a three-phase automation that connects asset intake, content generation, and cross‑platform publishing.

Phase 1: Audit & Design (Weeks 1–2)

  • Mapped the product‑upload pipeline end to end.
  • Identified duplicate manual steps across teams and platforms.
  • Defined a single source of truth in Google Sheets for SKUs, attributes, and status.

Phase 2: Implementation (Weeks 3–10)

Automated Asset & Data Intake

  • New photos dropped into Google Drive auto‑log to Google Sheets with product metadata fields.
  • Validation rules ensure required attributes (size, material, cost) are present before publish.

Image Processing & Copy/SEO

  • Photoroom API performs background cleanup and normalization.
  • OpenAI generates product names, SEO titles, and descriptions aligned to brand tone and keywords.

Publishing & Sync

  • n8n orchestrates end‑to‑end flow: status checks → image & copy generation → approvals → publish.
  • Shopify API creates/updates products and variants; third‑party marketplaces sync automatically.
  • Completed listings recorded back to Google Sheets for traceability and reporting.

Phase 3: Onboarding & Maintenance (Weeks 11–12)

  • Guided rollout for merchandising/marketing staff with quick SOPs.
  • Same‑day adjustments as operations evolve; ongoing monitoring and tweaks.

The Results

  • ✅ Upload time: 80 minutes → 5 minutes per product
  • ✅ Online sales: +23% in the first month post‑launch
  • ✅ Marketplace reach: Third‑party platform sales doubled via consistent cross‑listing
  • ✅ Hands‑off reliability: Automation runs continuously with minimal supervision

Timeline

  • Total duration: ~3 months from audit to launch.

Financial/Operational Impact

Metric Before After Impact
Time per product 80 min 5 min 94% faster
Weekly staff time ~40 hrs ~5 hrs oversight 35 hrs/week freed
Online sales (MoM) Baseline +23% Immediate lift
3rd‑party marketplace sales Baseline 2× Expanded reach

Key Systems Integrated

  1. n8n – Orchestration and approvals
  2. Photoroom API – Image cleanup & normalization
  3. Shopify API – Product/variant creation and updates
  4. Google Drive – Asset intake
  5. Google Sheets – Product source of truth & reporting
  6. OpenAI – Names, SEO titles, and descriptions

Client Testimonial

“It cut out 80% of the repetitive work: photo editing, posting, inventory, everything. Tyler was always accessible, fast to respond, and eager to improve any bottleneck.”

  • Dawn Raymond, Owner, Rant‑n‑Rave

Specific Automations Implemented

Listing Pipeline

  1. New images added to Drive → Auto‑indexed in Sheets with SKU/attributes.
  2. Photoroom processes images; OpenAI generates copy & SEO.
  3. Review/approve in Sheets → n8n publishes to Shopify + marketplaces.
  4. Status + URLs written back to Sheets; daily summary emailed.

Quality & Governance

  • Required fields & validations before publish.
  • Brand‑tone guardrails for generated copy.
  • Rollback job for quick unpublish/revise if needed.

Ongoing Optimization

  • Same‑day tweaks as product types change.
  • Monthly review of SEO terms and conversion impact.
  • Planned: automated A/B testing of titles and hero images.